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Root, Inc. (ROOT)
Nasdaq · Finance, Insurance & Real Estate · Fire, Marine & Casualty Insurance
Core research established · 4/4 core data layers currently established
What Root, Inc. does
Overview Root is a technology insurance company founded on the idea that car insurance rates should be based primarily on driving behaviors, not demographics. We are revolutionizing the archaic car insurance industry by using modern technology, data science, and telematics to offer fair, personalized rates to good drivers. We primarily reach customers through two channels: our direct channel, where we target consumers with what we believe to be a great insurance product at a great price, and through our partnership channel, where we meet consumers at contextually relevant times, such as during the car purchasing experience or through independent insurance agents. Our primary focus is the United States personal auto insurance market.
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