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Oddity Tech Ltd (ODD)
Nasdaq · Manufacturing · Perfumes, Cosmetics & Other Toilet Preparations
Core research established · 4/4 core data layers currently established
What Oddity Tech Ltd does
A. History and Development of the Company ODDITY’s online, direct-to-consumer business was established with a mission to transform the global beauty and wellness market through technology and entrepreneurial thinking. We have rapidly and profitably scaled since our launch of IL MAKIAGE in 2018 in the United States, and believe that today we are the world’s largest online, direct-to-consumer company in the beauty and wellness industry based on revenue. In 2017 we secured an investment from L Catterton to support the launch of our technology platform and online business in the United States. In 2020 we expanded our online platform to the U.K., followed by additional markets in continental Europe and Australia. Sales outside of the United States represented approximately 18% of our net revenue for the year ended December 31, 2025.
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