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MNTN, Inc. (MNTN)
NYSE · Services · Services-Advertising
Core research established · 4/4 core data layers currently established
What MNTN, Inc. does
Overview MNTN is on a mission to transform CTV into a next-generation performance marketing channel. Our revolutionary PTV software platform allows marketers to combine the powerful storytelling format of TV advertising with the targeting, measurement and attribution capabilities of paid search and social advertising. Our self-serve software platform enables marketers to precisely target audiences through our MNTN Matched technology and then directly attribute each view to a purchase or other action. Marketers can set performance goals, such as ROAS, and our algorithms continuously optimize a campaign to achieve those goals. Our market opportunity sits at the center of three large advertising markets: performance marketing, traditional TV advertising, and CTV advertising.
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