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HERC HOLDINGS INC (HRI)
NYSE · Services · Services-Miscellaneous Equipment Rental & Leasing
Core research established · 4/4 core data layers currently established
What HERC HOLDINGS INC does
is seasonal, with demand for our rental equipment tending to be lower in the winter months, particularly in the northern United States and Canada. Our equipment rental business, especially in the construction industry, has historically experienced decreased levels of business from December until late spring and heightened activity during our third and fourth quarters until December. We have the ability to manage certain costs to meet market demand, such as fleet capacity, the most significant portion of our cost structure. For instance, to accommodate increased demand, we increase our available fleet and staff during the second and third quarters of the year.
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