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e.l.f. Beauty, Inc. (ELF)
NYSE · Manufacturing · Perfumes, Cosmetics & Other Toilet Preparations
Core research established · 4/4 core data layers currently established
What e.l.f. Beauty, Inc. does
Overview e.l.f. Beauty, Inc. (“e.l.f. Beauty” and together with our subsidiaries, the “Company,” or “we”) is a multi-brand beauty company that offers inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. •Our Vision. To be a different kind of beauty company by building brands that disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. •Our Mission. We make the best of beauty accessible to every eye, lip and face. •Our Purpose. We make the world a better place for every eye, lip and face. Our Brands Our family of brands consists of e.l.f. Cosmetics, e.l.f. SKIN, rhode, Naturium and Well People. We transferred the Keys Soulcare brand to Alicia Keys in May 2026 and it is no longer part of our brand portfolio.
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